Jun Wu is the Heavenly Emperor who presides over the Heavenly realm, as well as the oldest and most powerful Martial God. He resides in the Great Martial Hall, the number one martial palace in Heaven. Though due to his position, he spends most of his days cultivating or watching over the realms. According to legend, one thousand and five hundred years ago he was a famed general of a warring era who later proclaimed himself king and ascended after ruling for some time. It is said that a few hundred years before his birth, the gods caused a great calamity and eradicated themselves in a chaotic battle. Jun Wu created a new dynasty of gods and formed a new stable Heavenly Court. Jun Wu is a composed and gentle individual. He rarely speaks but when he does, every word is powerful and commands respect from the other gods.
As White No-Face he possesses a taunting, manipulative personality, best examined through his repeated emotional abuse of Xie Lian. He is incredibly obsessive and controlling, but also intelligent. With the power to orchestrate events and knowing what strings to pull to terrorize someone mentally, he pursues his goal of making Xie Lian realize that ones heart cannot remain pure and uncorrupted after suffering. Even though he himself isn't actively doing much whenever he appears, he is able to leave a traumatizing impact through his mocking and haunting nature.
He's quick to use the mental instability and vulnerability of others to his own advantage. For example when he comforted Xie Lian when he was in a miserable and sorrowful state. He used the moment to reinforce the idea that everyone else in the world wants to do him harm and is against Xie Lian. Beneath his cunning and intimidating exterior however, he's an extremely sensitive man who is quickly angered when told off or when things do not go his way. His entire being as White No-Face was born due to a short phrase that personally offended him, making his own deep emotional and psychological troubles evident.
(Source: Heaven Officials Blessing Wiki)
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