Founded all the way back in 1970, San Diego Comic-Con has been a staple of the pop-culture world for over five decades now, and it shows no signs of stopping anytime soon. An annual hub for all things nerdy, SDCC is often packed to the brim with great art, exciting announcements, and exclusive merchandise. This year, Mattel is bringing its own array of exclusive merch to San Diego Comic-Con and Game Rant is excited to real the first items that the Comic-Con staple is bringing to the show.
On July 24 2024, San Diego Comic-Con attendees can get their first in-person look at Mattel’s new range of exclusive superhero collectibles. These collectibles cover both the DC and Marvel universes, celebrating each one’s storied history in the pop-culture landscape. After their unveiling on July 24, any fans looking to get their hands on these collectibles can do so via MattelCreations.com just a day later, on July 25.
Fisher Price Little People Batman 85th Anniversary: I Am Batman Set
Approximate Retail Price: $40
It’s now officially Batman’s 85th anniversary, and to celebrate the momentous occasion, toy companies across the world are releasing their lines of Batman-related merchandise. One of Mattel’s celebratory Batman anniversary sets is its upcoming Fisher Price Little People ‘I Am Batman’ set, which collects every silver-screen iteration of the Caped Crusader in one adorable little package. Michael Keaton’s classic 1989 portrayal of Batman is here, along with Val Kilmer’s Batman Forever version, George Clooney’s Batman and Robin, Christian Bale’s Dark Knight trilogy, Ben Affleck’s Batman vs. Superman, and finally, Robert Pattinson’s The Batman. Each one is decked out in a unique costume, and each is holding their distinct version of the iconic Batarang gadget.
Hot Wheels Batmobile Collector Set
Approximate Retail Price: $50
Another celebration of Batman’s lengthy history, this Hot Wheels Batmobile Collector set brings together six of the most iconic versions of the Caped Crusader’s main vehicle of choice. This set includes the Batmobiles from the Batman 1966 TV show, the Batman 1989 movie, Batman: The Animated Series, Batman Forever, Batman Begins, and finally, The Batman. Each Batmobile also comes with a small figurine of its respective driver, meaning that Adam West, Michael Keaton, Val Kilmer, Christian Bale, and Robert Pattinson’s Batmen are all included, along with the beloved animated version of the character voiced by the late Kevin Conroy.
Hot Wheels RacerVerse Marvel Secret Wars
Approximate Retail Price: $20
Another type of superhero celebration, this Hot Wheels RacerVerse collectible celebrates the 40th anniversary of Marvel’s original Secret Wars comic run, which was originally published in May 1984. This original Secret Wars run was home to one of the most iconic comic book covers of all time, with issue 8 debuting the Symbiote Spider-Man suit properly for the first time. It’s this cover that Mattel’s new SDCC-exclusive Hot Wheels collectible references, depicting a Die-Cast Symbiote Suit Spider-Man in a little Spider-Buggy, alongside a commemorative coin. Fans will also have a chance of getting a Wolverine chase variant, which depicts the brown and yellow-suited Secret Wars version of the character in a mini X-Jet.
UNO Show ‘em No Mercy Deadpool
Approximate Retail Price: $19.99
Timed perfectly with the release of the highly-anticipated Deadpool and Wolverine, Mattel is releasing a new Deadpool-themed version of its UNO Show ’em No Mercy game. This version of UNO is even more brutal than its original counterpart, featuring a slew of harsh action cards and some more brazen rules. Each card in this version of the game is adorned with artwork from Deadpool’s extensive back catalog of comics. When UNO Show ’em No Mercy Deadpool drops in July, it’ll be a Target exclusive.
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